Against the hamburger menu (on desktop)

Somewhere in the last decade, agencies decided that empty headers look premium. The logic runs: luxury brands are minimal, minimal means fewer elements, so hide the navigation. The result is a generation of beautiful websites that make visitors work to find the pricing page.

Minimalism is the removal of the unnecessary. Navigation is not unnecessary. On desktop, a hamburger menu converts a zero-cost glance into a two-click excavation, and every click is a place to lose someone who was only mildly curious to begin with.

There’s a reason the best editorial sites (the newspapers, the magazines, the studios that actually convert) keep their sections visible. Wayfinding is a courtesy. Courtesy is premium.

Our rule: persistent navigation above the large breakpoint, a full-screen menu below it where space genuinely runs out. Cleverness in the work; clarity in the wayfinding.