Services / Brand identity
Look like the same business everywhere somebody finds you.
A logo stretched on the van, different colours on the website, a card someone made in Word. None of it is wrong on its own. Together it reads as a business that is not quite established yet.
/ What’s included
Everything below is part of the work, not an upsell.
Logo design
A primary mark plus the variations you need: horizontal, stacked and a small icon.
Colour palette
A working set of colours with exact values for screen, print and paint.
Typography
A pairing for headings and body text, legible on a phone and licensed for you to use.
Usage guidelines
Minimum sizes, clear space, and which version sits on which background.
Social profile assets
Profile pictures and cover images cropped correctly for each platform.
Print-ready files
Versions set up for a printer or a signwriter, so nothing has to be redrawn.
Vector files you own
Full vector source handed over, scalable to any size and editable by any designer.
Applied, not just delivered
We show the identity working on the things you hand people.
/ Who it’s for
- 01
You are starting out
and want to look established on the first job rather than the fiftieth.
- 02
Your logo was made quickly
in Word, in Canva or by a relative, and there is no vector file anywhere on earth.
- 03
Nothing matches
because the van, the site and the invoice were each done by a different person in a different year.
- 04
A website is coming
and there is no sense designing one around a logo you already know you dislike.
/ Pricing
What it costs.
Once-off. If you already have a mark worth keeping, a refresh is quoted lower than a rebuild, and we tell you which one you actually need before you pay for either.
Logo only
$500
once-off · the mark and its variations
For a business that needs the one thing done properly.
- Primary logo plus variations
- Icon version for profiles and favicon
- Black, white and reversed versions
- Vector source files
- Three concepts, two rounds of changes
Identity
$950
once-off · logo, colour and type
The logo, plus the colours and type that go with it.
- Everything in Logo only
- Colour palette for screen, print and paint
- Typography pairing
- Usage guidelines document
- Social profile assets
Identity and collateral
$1,400
once-off · applied to your material
The identity, applied to the things you actually hand people.
- Everything in Identity
- Business card artwork
- Letterhead and quote template
- Vehicle or signage artwork
- Print-ready files for your supplier
Every website we build from scratch includes the brand kit, so if a site is already the plan you may not need to buy this separately. See the website packages. If the site exists and only the look is tired, a redesign and brand refresh covers both in one go.
/ The promise
See your homepage before you pay anything.
After a quick call, we design your homepage concept free. If you do not want to go ahead, you owe nothing.
/ Questions about brand identity
01Do we own the logo when it is done?
Yes, outright, including the editable vector source and not only a flattened PNG. That difference matters: without the vector file, every future sign, shirt or advert means paying somebody to redraw it. You get the files and you are free to take them to any designer.
02How many concepts do we see?
Three, then two rounds of changes on the one you pick. We would rather show a small number of properly considered directions than a wall of options. Choosing from twenty logos is a worse exercise than choosing from three, and the wall usually means nobody thought hard about any of them.
03Can you refresh our existing logo instead of starting over?
Often, and it is usually the cheaper and better call when the mark already has recognition behind it. Send what you have, including whatever files exist. If the shape is sound and it needs redrawing properly, tidier colour and real vector files, we will tell you that rather than sell you a rebrand.
04What files do we get?
Vector source, plus exports set up for the things you will really do: web, print, a profile picture, a favicon, and black, white and reversed versions for backgrounds you do not control. If your printer or signwriter wants a specific format, ask them and we will supply it.
05Do you handle signage and vehicle branding?
We supply artwork set up correctly for whoever fits it, on the collateral tier. The fitting is done by a signwriter or wrap shop, and they will have opinions about material and placement worth listening to. What we make sure of is that they get files they do not have to redraw.
/ Other things we do
Tell us whatyou need.
Send us what your business does and what you are trying to fix. You get a straight answer on whether we can help and what it would cost.