Services / Copywriting
Words that answer the question your customer actually arrived with.
Most small business websites talk about the business. The ones that get enquiries talk about the problem the visitor came in with, and then make the next step obvious.
/ What’s included
Everything below is part of the work, not an upsell.
Homepage and about copy
The two pages everybody reads, written to sound like you rather than like a brochure.
Service page content
One page per thing you sell, written to be found on its own.
Written for search
The words your customers really type, used naturally rather than stuffed in.
Blog posts
Articles that answer the questions you get asked before every quote.
Proofreading and editing
A pass over what you have already written that tightens it and fixes the errors.
Tone of voice
Decided up front and applied consistently across every page.
Calls to action that fit
Each page ends somewhere on purpose: call, message, book or buy.
Meta titles and descriptions
The two lines that decide whether somebody clicks your result, written per page.
/ Who it’s for
- 01
Your site says nothing
beyond a welcome line and a phone number, which tells nobody why to choose you.
- 02
You hate writing about yourself
which is the single most common reason a website launch stalls for months.
- 03
You get traffic but no enquiries
because nothing on the page says why you, and nothing says what to do next.
- 04
You wrote it yourself years ago
and it no longer describes the business you actually run today.
/ Pricing
What it costs.
Standalone copywriting. A three-page site and a twelve-page site are different jobs, so the full-site price covers up to eight pages and scales past that.
Page pack
$175
per page · for a site that is otherwise fine
Individual pages written to order.
- Briefing call
- Keyword and audience research
- Written to your tone of voice
- Meta title and description
- Two rounds of changes
Full site copy
$1,200
once-off · up to 8 pages
Every page written as one consistent piece of work.
- Tone of voice defined up front
- Homepage, about and all service pages
- Written for search
- Calls to action throughout
- Meta titles and descriptions
- Two rounds of changes
Ongoing content
$450/mo
per month · two posts a month
Regular articles answering what customers ask before they buy.
- Two posts a month
- Topics chosen from real search demand
- Written for search
- Published and formatted for you
- Internal links back to your service pages
Copy is already bundled into two website packages: Business includes three pages of copy and Pro includes the full site. If you are having a site built, start there before pricing this separately. Ongoing content works hardest alongside SEO.
/ The promise
See your homepage before you pay anything.
After a quick call, we design your homepage concept free. If you do not want to go ahead, you owe nothing.
/ Questions about copywriting
01Will it sound like us, or like a copywriter?
Like you, which is the entire point. Tone of voice is agreed before anything is written, usually off a briefing call plus whatever you already have, including the way you write your own quotes on WhatsApp. If the first draft does not sound like you, that is what the changes are for.
02What do you need from us?
A conversation, mostly. What you do, who buys it, what they ask before they buy, and what you want them to do on the page. Anything you already have helps: an old site, a brochure, a price list, even rough notes. You do not need to write anything first.
03How many rounds of changes do we get?
Two, on both the page pack and full site copy, which is enough to get tone and detail right without the thing going in circles. It is written into the quote before work starts. Further rounds are charged hourly, and we tell you when we are approaching that rather than surprising you with it.
04Do you write in South African English?
Yes. Optimise with an s, colour with a u, rands written properly, and local terms used the way people here actually use them. It matters more than it sounds: American spelling on a Cape Town website reads as a template somebody bought.
05Is copywriting included if you build our site?
Partly, depending on the package. Business includes copy for three pages and Pro includes the full site. Starter does not, so you either supply the text or add it. We will tell you which makes sense for your budget rather than defaulting to the bigger number.
/ Other things we do
Tell us whatyou need.
Send us what your business does and what you are trying to fix. You get a straight answer on whether we can help and what it would cost.